Partner with us
With the distributor who's led the region's Sports and Toy categories since 1962.
Entering the GCC is hard. Six markets — the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman — each with its own retail landscape, relationships that take years to build, and a constant gap between a product that sells and one that sits.
A family business rooted in this region for over a century, Emsons has turned international Sports and Toy brands into Gulf leaders. We don't just place your product in market — we make it sell.
Warehousing, distribution, in-store execution, after-sales, marketing and e-commerce — all under one roof. No handoffs, no gaps.
A 35,000 sq ft warehouse, our own fleet, and 30+ in-store promoters who face your brand, replenish on time and actively sell shoppers on it across the GCC.
We sell across Amazon, Noon and the region's other marketplaces, running Amazon and Meta ads, branded store pages, and A+ content and SEO kept constantly current.
In-store events and collaborations with leading local institutions — such as Melissa & Doug with The Green Planet and King's College Hospital — plus influencer and social campaigns that build demand.
Our in-house workshop and after-sales team stand behind every product, particularly bicycles and e-scooters, so your customers stay loyal.
The Cyclery, our flagship Cannondale concept store in Dubai, is evidence we don't just distribute brands — we know how to build and run them.
The brands we represent
Tell us about your brand and your ambitions for the region. We'll show you how Emsons can make it a category leader.
Get in touch